The Sake Brewers Association of North America (SBANA) is pleased to announce our new partnership with the Embassy of Japan in Washington, DC launching a series of virtual, engaging, and exciting initiatives promoting the sake industry and consumer knowledge in North America via three online webinar sessions:

WEBINAR #1
THE BOND BETWEEN THE BREW: THE NORTH AMERICA-JAPAN SAKE DIALOGUE
Thursday, February 25th, 2021
7:00PM-8:30PM USA/Eastern Time
Friday, February 26th
9:00AM-10:30AM Japan Time
This engaging exploration of sake will shine a spotlight on the launch of the North America-Japan Sake Dialogue, an initiative designed to foster cooperation and information-sharing between sake brewers on both sides of the Pacific about common challenges and opportunities in the industry. Featuring an all-star lineup of some of the most dynamic innovators in the sake industry in Japan and the United States in a discussion moderated by sake expert Justin Potts of Sake On Air and with introductory remarks by Kosuke Kuji, master brewer and president of Nanbu Bijin. Dialogue participants include:

Japanese sake representatives:

North American sake representatives:

Click here to register for the event.

WEBINAR #2
THE RULES OF THE BREW: SAKE REGULATIONS & THE FUTURE OF THE SAKE INDUSTRY
Tuesday, March 2nd, 2021
7:00PM-8:00PM USA/Eastern Time
Wednesday, March 3rd, 2021
9:00AM-10:00AM Japan Time
Sake brewers and entrepreneurs often face a bewildering array of laws that strictly regulate how their products are produced, distributed and sold across North America. SBANA  Board Member Bernie Baskin will lead a discussion on the regulatory landscape facing the industry, followed by a discussion on the future direction of the sake market in North America with industry insiders Ms. Sachiko Miyagi of Tippsy and Mr. Jamie Graves of Skurnik Wines and Spirits. The webinar will be simultaneously translated in English and Japanese and will include a Q&A session with the audience.

Click here to register for the event.

WEBINAR #3
THE BEAUTY OF THE BREW: A VIDEO JOURNEY & CONVERSATION CELEBRATING SAKE & SAKE MAKING
Tuesday, March 23rd, 2021
7:00PM-8:00PM USA/Eastern Time
Wednesday, March 24th, 2021
9:00AM-10:00AM Japan Time
This webinar will feature the world premier of SBANA’s animated video illustrating sake’s unique tradition, craft, and range of enjoyment for sake newcomers. The video will be followed by a panel discussion with three SBANA member brewers relating their passion for sake and sake-making: Mr. Andrew Centofante of North American Sake Brewery (Charlottesville, VA); Ms. Euka Isawa of Katsuyama (Miyagi, Japan) and Mr. Patrick Shearer of Ben’s American Sake (Asheville, NC). The March 23 event will be held in conjunction with the National Cherry Blossom Festival, the nation’s greatest springtime celebration commemorating the enduring friendship between the people of Japan and the United States.

Click here to register for the event.

We hope you will be able to join us for what promises to be an exciting series of sake programs (be sure to register via the links above)!