The Association is pleased to announce a new partnership with the Embassy of Japan in Washington, DC launching a series of virtual, engaging, and exciting initiatives promoting the sake industry and consumer knowledge in North America via three online webinar sessions. The webinar series will debut beginning in February 2021 and will end with a final webinar in March in conjunction with the celebration of The National Cherry Blossom Festival.

WEBINAR #1
BONDING OVER THE BREW: THE NORTH AMERICA-JAPAN SAKE BREWERS DIALOGUE
Thursday, February 25th, 2021
7:00PM-8:30PM USA/Eastern Time
Friday, February 26th
9:00AM-10:30AM Japan Time
This engaging exploration of sake will shine a spotlight on the launch of the North America-Japan Sake Dialogue, an initiative designed to foster cooperation and information-sharing between sake brewers on both sides of the Pacific.

WEBINAR #2
THE RULES OF THE BREW: SAKE REGULATIONS & THE FUTURE OF THE SAKE INDUSTRY
Tuesday, March 2nd, 2021
7:00PM-8:00PM USA/Eastern Time
Wednesday, March 2nd, 2021
9:00AM-10:00AM Japan Time
This webinar will showcase SBANA’s comprehensive survey of sake regulations across North America. The session will include an industry-insider discussion, with simultaneous translation in Japanese, about the future of the sake industry in the United States.

WEBINAR #3
THE BEAUTY OF THE BREW: A VIDEO JOURNEY & CONVERSATION CELEBRATING SAKE & SAKE MAKING
Tuesday, March 23rd, 2021
7:00PM-8:00PM USA/Eastern Time
Wednesday, March 24th, 2021
9:00AM-10:00AM Japan Time
This webinar will feature the world premier of SBANA’s animated video illustrating sake’s unique tradition, craft, and range of enjoyment for sake newcomers. The video will be followed by a panel discussion with SBANA member brewers relating their passion for sake and sake-making. The March 23 event will be held in conjunction with the National Cherry Blossom Festival, the nation’s greatest springtime celebration commemorating the enduring friendship between the people of Japan and the United States.

“We are incredibly grateful for this remarkable opportunity to partner with the Embassy of Japan to bring cutting-edge programs to promote sake appreciation and the sake industry in North America,” says SBANA President Weston Konishi. “These initiatives demonstrate the value of the Sake Brewers Association of North America in helping our members to develop the industry and bring it to new heights,” he adds.

Stay tuned for registration information and further details on these upcoming events!