SBANA President Bernie Baskin and Vice President Wes Konishi were interviewed by Kaoru Ishiguro for the October 2020 edition of the Japan Sake Export Association trade magazine. The article describes the genesis of SBANA and the Association’s core mission to expand sake knowledge among consumers, enhance brewer capacity, and promote policies and regulations conducive to industry growth. The article also highlights SBANA activities such as the American Craft Sake Festival and features photos of North American Sake Brewery and Islander Sake. Japan Sake Export Association chairman and SBANA Advisory Board member Haruo Matsuzaki makes the concluding point that SBANA’s activities to promote craft sake in North America can expand the market for Japanese and North American brewers, much like the way craft beer has led overall growth in the beer industry in recent years.