The Association is excited to announce that Elliot Faber has joined the Association’s Advisory Board.

Elliot Faber is the Beverage Director for Yardbird, RŌNIN, and Sunday’s Grocery in Hong Kong. He is also the founder of Sunday’s Distribution and The Kura Collective, both of which offer beverage distribution solutions featuring a curated selection of wine, sake, and spirits. In 2017, Elliot co-founded Sake Central – a multifunctional retail space and bar that aims to provide an authentic understanding of Japanese food and beverage culture to people around the world. Sake Central has since expanded into Saigon and he launched a sister concept, SAKETEN, in 2019 in Hong Kong. In 2018, he co-founded Sunday’s Spirits – a curated brand of Japanese alcoholic beverages from sake to whisky, made in collaboration with various producers.

As a Certified Sommelier and an Advanced Sake Professional, Elliot is a senior whisky advisor to Zachys Wine Auctions, has been a contributing editor to, and is the co-author of SAKE: The History, Stories and Craft of Japan’s Artisanal Breweries. In October 2016, Elliot received the award of ‘Sake Samurai’ from the Japan Sake Brewers Association Junior Council, an honor that few people have received since its inception in 2005. With his other responsibilities, Elliot continues to consult on events and projects ranging from the Japanese concept Mizumi at the WYNN hotel in Las Vegas to international events for brands such as Prada and Chloé.